SHEER BRILLIANCE
Art direction
& process
Creative Director Daniela Del Percio
Photographer Ben Alsop
Stylist Bettina Budewig
Sr. Manager, Photo Production Jen Murphy
Graphic Designer / Art Direction Marissa Rozenfeld
Conceptualization & Theme
Highlight key products from the Sheer Brilliance Collection, embodying a sense of 'lightness' and 'airiness' that seamlessly aligns with FILA's brand identity.
FILA.com & Social Media Focus
Highlight the collection's exclusivity on FILA.com, ensuring each image meets platform standards while optimizing for social media.
Setting & Composition
Infuse styling elements, featuring the use of floating flowers and products, to accentuate the lightweight and airy qualities while maintaining a harmonious balance in compositions.
Post-Processing &
Brand Consistency
Enhance the brightness and vibrancy of the images during post-processing to align with the overall theme. Maintain consistency in color grading inspired by bright florals.
lighting approach
Opt for natural and soft lighting to enhance the feeling of 'lightness' and create a warm, inviting atmosphere that highlights key features and textures.
Collaboration & Review
Foster collaboration within the creative team, including photographers, stylists, and creative director. Continuously review visuals to ensure they meet the objective and desired aesthetic of highlighting key products from the Sheer Brilliance Collection.
