EVOLVED ESSENTIALS
Art direction
& process

Creative Director Daniela Del Percio
Photographer Jason Colon
Stylist Bettina Budewig
Sr. Manager, Photo Production Jen Murphy
Sr. Art Director Greg Woodburn
Graphic Designer / Art Direction Marissa Rozenfeld

Conceptualization & Theme

Emphasize sustainability and exclusivity for FILA.com, embodying a modern, urban aesthetic with minimalistic styling.

FILA.com & Social Media Focus

Highlight the collection's exclusivity on FILA.com, ensuring each image meets platform standards while optimizing for social media.

Setting & Composition

Choose an urban backdrop with a mirror on concrete, utilizing natural lighting to capture tie-dye details from dynamic angles.

Post-Processing &
Brand Consistency

Created digital mockups and collaborated closely with our post-production team to enhance tie-dye colors and add elements like clouds for a refreshing touch.