BNP/ US OPEN
At FILA, I am tasked with overseeing the entire spectrum of tennis creative. This involves the management of the production of numerous assets specifically tailored for
major tennis tournaments, such as the BNP and US Open.
In addition to crafting assets for these pop-up stores, I actively work with external vendors to fulfill all creative requirements.
A key aspect of my role involves curating athlete images selected from our extensive shoots, emphasizing my commitment to efficiently handling routine tasks and highlighting my role in fulfilling tennis initiatives on a grand scale.
Playing a pivotal role in the design of collateral for major tennis events, I create materials such as fan art and stickers. This collateral is crafted to be engaging for the consumer, providing them with a tangible takeaway that enhances their connection with the brand.
TENNIS publications
digital advertisements
