On October 16, 2020, my father passed away due to complications from COVID-19. In response to my pain, grief, and sorrow, I sought to channel these emotions into a purposeful endeavor.
The inspiration for 'It's Gonna Get Better' came from one of our favorite songs by the band Genesis. Discovering an old cassette tape with the song written in my father's handwriting was a poignant moment. Realizing the universal message it held for those navigating difficult times, I decided to digitize his handwriting and have it embroidered across the chest of each sweatshirt. Additionally, a small yellow heart, representing all lives lost to COVID-19, is on the sleeve of each sweatshirt.
'It's Gonna Get Better' is a simple phrase that encapsulates my father's joy and optimism. The objective of this project is to extend the same comfort it has brought to me to others who may be facing challenges.
THE CASSETTE
Pulling inspiration from my fathers cassette tape, I digitized his handwriting and created a brand around this nostalgic piece.
IGGB X TEREZ
IN APRIL 2021,
I HAD THE OPPORTUNITY TO COLLAB WITH TEREZ.
I CAME UP WITH NEW DESIGNS AS WELL AS TIE-DYE AND EMBROIDERED TEREZ'S PRODUCTS.
THIS collab allowed ME
to share my story on
a larger platform.
IN THE FIRST YEAR,
IT'S GONNA GET BETTER RAISED
THOUSANDS OF DOLLARS FOR PARTNER
NON-PROFIT ORGANIZATIONs
CUSTOM LABEL
Each sweatshirt came with it’s own “IGGB” embroidered label
CUSTOM HANDWRITING
I was able to offer a way for others to memorialize their loved ones by having an option for them to send in handwriting. After digitization, I embroidered the handwriting on the sleeve of each sweatshirt, providing tangible comfort and sentiment.
It’s Gonna Get Better allowed me to connect with people all over the world. IGGB is supported internationally in: Russia, Germany, Jordan, Ireland, and across North America
