HAILEY FOR FILA

Collaborating with Hailey Bieber, FILA launched its FW22 / SS23 global campaign, captured by Renell Medrano and styled by Bieber and Dani Michelle. Featuring a mix of new and archival pieces, the campaign showcases Bieber in sweatshirts, vests, oversized pants, and jackets, complemented by bucket hats and FILA footwear. Embracing a '90s-inspired retro vibe, the campaign merges collegiate-style elements with modern silhouettes.

As the lead graphic designer, my responsibility included overseeing all digital, print, and paid assets in collaboration with international vendors.

Model Hailey Bieber
Creative Director Daniela Del Percio
Photographer / Director Renell Medrano
DP Ben Carey 
Wardrobe Stylist Dani Michelle 
Set Design Two Hawks Young 
Production The Canvas Agency
Graphic Designer Marissa Rozenfeld

HOMEPAGE / EBLAST DESIGN

GLOBAL STYLE GUIDE

I created a style guide that was shared out with the FILA global team that included a logo scale system for all paid print, digital, and out of home advertising (OOH).

GLOBAL OOH PRINT/DIGITAL ADVERTISING

  • LA

  • SEOUL

  • CHICAGO

  • PARIS

  • LA

  • NYC

  • LA

  • NYC

  • LONDON

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