F.I.L.A FALLING IN LOVE AGAIN

As the primary graphic designer, I played a significant contribution to FILA's 110th Anniversary campaign, focusing specifically on crafting promotional collateral. Collaborating closely with renowned photographer and director Mark Seliger, who led the conceptualization and execution of a short film featuring Luke Wilson as the fictional Professor Jean-Pierre Montague, Angus Cloud as Victor, and Adesuwa Aighewi as Stella.

My role revolved around creating a series of engaging 'mock' movie posters for the campaign. These posters were strategically designed to attract audiences to FILA.com, providing an immersive experience with the short film and an opportunity to explore the 110th Anniversary Collection. Each poster, featuring quotes from the fictional Professor Jean-Pierre Montague, offered a whimsical and engaging glimpse into the eccentric world of the protagonist. Curating the digital assets, I ensured seamless integration across various platforms, contributing to the visual storytelling that emphasized the brand's historic connection between sport and fashion.